Building a PPC campaign requires several steps that go from choosing the right keywords to designing your ad and writing the correct sentences to target your audience. All this is done to lead people that clicked on your ad to your landing page.
Therefore, when it comes to building a landing page, design is everything. You have 5 seconds or less to impress and engage your visitor before they leave. So, it should be clear to potential leads what you are selling from the moment they get to the page.