What You Should Know About the GDPR

As we all know, Facebook is having some issues with privacy lately and protection processes are being planned. One of them is the GDPR compliance in Europe – to protect user information.
What does this mean for online advertisers? Read on to find out!

What Is GDPR?
GDPR – General Data Protection Regular is a regulation that requires companies to protect the personal data and privacy of residents of EU countries. It replaces an outdated data protection directive from 1995 and restricts the way businesses collect, store and export people’s personal data. It promises to be the most profound user data protection program and it ensures that people will have the right to be their own data controllers.

How Does The GDPR Affect Facebook Ads?
If you are an advertiser on Facebook, you know very well that there are custom audiences and the Facebook Pixel to use in order to target the right people. Well, this will be affected as of May 25th, 2018, because of the changes that will happen in how you collect data. Regardless if you are marketing to European audiences or not, you must be Facebook-compliant by that date. Facebook’s new privacy rules will affect businesses worldwide, even if you are based outside the EU and aren’t necessarily targeting European citizens.
For instance, any data you collected for a custom audience (name, phone number, email, etc..) without the consent from the people to market them, must be deleted by May 25, 2018.

The GDPR and Google: Cookies & Remarketing
Similarly, Google Analytics, Tag Manager, or the AdWords Remarketing code used to build valuable, specific audiences must also obtain consent from your target.
Per Google, “Advertisers using AdWords will be required to obtain consent for the use of cookies where legally required, and for the collection, sharing, and use of personal data for personalized ads for users in the EEA (European Economic Area). This includes use of remarketing tags and conversion tags. Where legally required advertisers must also clearly identify each party that may collect, receive, or use end users’ personal data.”
In other words, if you’re using a Google product to track your prospects’ preferences and interests in order to serve them personalized ads, they must approve first.


In a nutshell, consent from the public to use their data will be needed as of the 25th of May. It’s still a bit vague how those in the online marketing industry will be able to advertise and what that would mean for brands.

Employee Advocacy: Unlock Your Full Social Potential

Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.

Read More

8 Factors for a successful landing page

Building a PPC campaign requires several steps that go from choosing the right keywords to designing your ad and writing the correct sentences to target your audience. All this is done to lead people that clicked on your ad to your landing page.

Therefore, when it comes to building a landing page, design is everything. You have 5 seconds or less to impress and engage your visitor before they leave. So, it should be clear to potential leads what you are selling from the moment they get to the page.

Read More

6 Steps To A Successful Social Media Product Launch

Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.

Read More

Easy Tips to Increase Conversion Rates

Visitors not converting? Here’s why:
In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.

Read More

all rights reserved - 2018

Designed & Developed by Cre8mania