Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.
An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits. However, all the technology in the world won’t help you if you fail to understand your online targets.
Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!
Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.
Where there’s an Internet connection, trust there’s a Periscope livestream going up.
With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.
Every brand has a story, and some are told better than others. To create a good story to your brand, you need skills, insights and a good marketing strategy.
But first, what is brand storytelling?
Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.
If you or your brand want to start broadcasting, here are new tips, just in!