We pretty much use hashtags every time we want to post something on social media in order to make our content more discoverable. We also use it to search for content and engage with others. But how did hashtags start, why do we need them and are they used the same way across all social platforms?
Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.
Visitors not converting? Here’s why:
In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.
SEO or search engine optimization refers to the work you can do to make your website easier for people to find online.
When someone types in certain words or phrase into a search engine we call them keywords or key phrases and they get back a long list of result.