Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.
Many companies that were absent from the social scene were amused about how much they didn’t know about their customers and performance. With social media, companies are mending the gaps between themselves and their customers and humanizing their approach in communicating as opposed to previous marketing and advertising efforts.
Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.
An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits. However, all the technology in the world won’t help you if you fail to understand your online targets.
Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!
Where there’s an Internet connection, trust there’s a Periscope livestream going up.
With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.
Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.
If you or your brand want to start broadcasting, here are new tips, just in!
Whether you like Twitter or not, you can’t deny that this social media platform is one of the best medium that helps you connect with clients, customers, influencers… and used well, puts your brand in the light 24/7.