IGTV Is Here!

There were news about Facebook TV being launched last year but did we see IGTV coming?

IGTV, Instagram’s new video platform (the newly added icon you’ve probably noticed by now on the top of your screen) is for watching long-form, vertical videos from your favorite Instagram creators. It is available in the Instagram app as a new feature as well as a stand-alone app!

This invention is Instagram’s way of trying to turn traditional TV watching to a modern mobile friendly one. Instagram made clear what was driving its decision to support long-form video: It’s trying to appeal to a younger generation of consumers who are increasingly consuming video on mobile devices. Now other than personal usage, we’ve presented you with IGTV tips for businesses!

IGTV uses for your business:

  • Training videos

Because of the extended length of videos, you can use IGTV for welcome and training videos. For example, walk users through daily tasks as well as giving your employees the training they need.

  • Demonstrations

You can use IGTV to demonstrate the use of your product or service in details to avoid people understanding your business in a wrong way.

  • Marketing and Advertising

Although it hasn’t been approved that IGTV will contain advertising tools but there’s a high possibility for this app to become ad-friendly. And through IGTV, businesses can achieve higher reach since Instagram is already widely used and IGTV will likely drive a lot of user traffic.

 

A lot like YouTube you might say, but it seems a bit more practical and we’re excited about what’s next!  What do you think?

What You Should Know About the GDPR

As we all know, Facebook is having some issues with privacy lately and protection processes are being planned. One of them is the GDPR compliance in Europe – to protect user information.
What does this mean for online advertisers? Read on to find out!

What Is GDPR?
GDPR – General Data Protection Regular is a regulation that requires companies to protect the personal data and privacy of residents of EU countries. It replaces an outdated data protection directive from 1995 and restricts the way businesses collect, store and export people’s personal data. It promises to be the most profound user data protection program and it ensures that people will have the right to be their own data controllers.

How Does The GDPR Affect Facebook Ads?
If you are an advertiser on Facebook, you know very well that there are custom audiences and the Facebook Pixel to use in order to target the right people. Well, this will be affected as of May 25th, 2018, because of the changes that will happen in how you collect data. Regardless if you are marketing to European audiences or not, you must be Facebook-compliant by that date. Facebook’s new privacy rules will affect businesses worldwide, even if you are based outside the EU and aren’t necessarily targeting European citizens.
For instance, any data you collected for a custom audience (name, phone number, email, etc..) without the consent from the people to market them, must be deleted by May 25, 2018.

The GDPR and Google: Cookies & Remarketing
Similarly, Google Analytics, Tag Manager, or the AdWords Remarketing code used to build valuable, specific audiences must also obtain consent from your target.
Per Google, “Advertisers using AdWords will be required to obtain consent for the use of cookies where legally required, and for the collection, sharing, and use of personal data for personalized ads for users in the EEA (European Economic Area). This includes use of remarketing tags and conversion tags. Where legally required advertisers must also clearly identify each party that may collect, receive, or use end users’ personal data.”
In other words, if you’re using a Google product to track your prospects’ preferences and interests in order to serve them personalized ads, they must approve first.

 

In a nutshell, consent from the public to use their data will be needed as of the 25th of May. It’s still a bit vague how those in the online marketing industry will be able to advertise and what that would mean for brands.

Employee Advocacy: Unlock Your Full Social Potential

Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.

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5 Hacks to Improving SEO with Social Media

Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.

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4 Social Media Tricks for Traffic Generation

Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!

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3 ways to benefit with Periscope

Where there’s an Internet connection, trust there’s a Periscope livestream going up.

With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.

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