Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.
Where there’s an Internet connection, trust there’s a Periscope livestream going up.
With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.
Every brand has a story, and some are told better than others. To create a good story to your brand, you need skills, insights and a good marketing strategy.
But first, what is brand storytelling?
Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.
If you or your brand want to start broadcasting, here are new tips, just in!
Whether you like Twitter or not, you can’t deny that this social media platform is one of the best medium that helps you connect with clients, customers, influencers… and used well, puts your brand in the light 24/7.
77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.
45% of people have found something in a Google search that have made them decide NOT to do business with someone.
With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!
Today, everything is online. If you’re not online, you basically don’t exist. Having that said, one of the biggest demands of every business is having a social media presence. Hence, hiring a social media agency can just ensure that!
What is content marketing?
Content marketing is the creation and sharing of published media in order to attract and retain customers.
Content was and will be always present in every form of advertising. It has been used to disseminate valuable information about a brand or business since the very first forms of communication. With the revolution of the Internet forced upon us, nowadays the consumer has the power to neglect traditional ways of marketing and advertising.