6 Steps To A Successful Social Media Product Launch

Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.

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10 Truths of Social Media Marketing

No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

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8 Ways to Monitor Your Brand (Or Yourself)

77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.

45% of people have found something in a Google search that have made them decide NOT to do business with someone.

With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!

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6 Tips to Improve Your Content Creation

What is content marketing?

Content marketing is the creation and sharing of published media in order to attract and retain customers.
Content was and will be always present in every form of advertising. It has been used to disseminate valuable information about a brand or business since the very first forms of communication. With the revolution of the Internet forced upon us, nowadays the consumer has the power to neglect traditional ways of marketing and advertising.

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Easy Tips to Increase Conversion Rates

Visitors not converting? Here’s why:
In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.

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