Cre8mania Shape Fly to Rome Crossmedia Campaign

Cre8mania Shape Client

CITYMALL

Cre8mania Shape Year

2012

Cre8mania Shape Services

Motion Based Interactive Window Display

Cre8mania Shape PROJECT BRIEF

The window presents to the mall customers a total new communication experience with motion detection and three levels of interactivity.

At first, a virtual character follows the visitors passing by. The character greets the visitors by saying hello, ciao or whistle to attract their attention and invite them to move their hands and fly. The interaction continues and once the visitors start moving their hands the character will start flying. If the players stop moving the character will fall down and if the character flies up till the end they receive an invitation to go to facebook and continue the game.

 

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