AU BONHEUR DE YAYA

“For the Art” association selected the movie “Au Bonheur de Yaya” to be projected at “Le Theatre de la Madeleine” in Geneva. Cre8mania was entrusted with the task of conceptualizing and executing this unique projected experience inspired by the book’s author, Zahi Haddad. A truly innovative idea was proposed: projecting the movie between the live body of the author and a screen positioned behind him. This setup aimed to create a truly immersive and interactive experience for the audience, merging the presence of the author with the on-screen narrative.

Projection Mapping on a Live Model

Client

Zahi Haddad

Deliverables

Concept Design, 3D Mapping on a Live Canvas, Short Movie

Country

Switzerland

Year

2016

What We Did

To convey the message in a unique and unconventional manner, two synchronized animations were created to play simultaneously. The projection on the screen showcased filmed scenes portraying aspects of Lebanese lifestyle, while a revolutionary 3D mapping animation was projected onto a human model. This combination of elements allowed for a captivating and innovative presentation, effectively conveying the intended message in a visually striking way.

The Results

The projection experience of "Au Bonheur de Yaya" left the audience mesmerized, providing them with a unique and captivating show. The integration of 3D mapping techniques, combined with meticulous production, post-production, and animation work, effectively conveyed the message of the book. The result was an entertaining and immersive experience that not only communicated the essence of the story but also left a lasting impression on the audience.