GULF INSURANCE GROUP – F1 CAMPAIGN

Cre8mania partnered once-again with the director Khaled El Rayes to deliver an adrenaline-pumping ad for a leader in insurance services in Kuwait: GIG. Our VFX prowess was brought on board to create a memorable campaign focusing on the essence of the high-speed world of Formula 1 racing.

VFX

Client

Gulf Insurance Group (GIG)

Deliverables

VFX, 3D Modeling, Editing & Transition Effects, Post-Production

Country

Kuwait

Year

2023

What We Did

Our team’s mission was to create, animate and seamlessly integrate neon holographic like elements to the footages. For that, Cre8mania’s experts utilized the power of Adobe After Effects to put in place their creations. Masking, compositing, as well as the integration of 2D animated text and detailed components conveyed the impression of a video game setup focused on Formula 1 racing. The goal was to immerse the client into the F1 world from the comfort of his couch and highlight GIG insurance services.

The Results

The outcome was a fusion of captivating VFX and engaging storytelling that enriched each frame. A unique atmosphere that distinguished the ad and followed brand guidelines was delivered. The successful partnership between Cre8mania and Khaled El Rayes therefore instilled a fresh and fascinating twist to the insurance service providers niche.