NATIONAL BANK OF KUWAIT – KUWAIT AIRWAYS TVC

The National Bank of Kuwait and Kuwait Airways joined forces to create a dreamy TV commercial that transports the audience to enchanting settings. Khaled Al Rayes, the project’s director, recognized Cre8mania as the ideal studio to bring his vision to life and capture the essence of a “feel-good” commercial.

3D Environments & VFX

Client

National Bank of Kuwait / Kuwait Airways / Khaled Al Rayes

Deliverables

3D Environment, Editing & Transition Effects, Post-Production

Country

Kuwait

Year

2022

What We Did

The mood-board for the project was carefully defined, aiming to present a fun, modern, positive, and dreamy atmosphere that would effectively showcase the advantages and convenience of using the Kuwait Airways card. The primary objective was to depict the journey of a family as they navigate through various countries within an airport setting. To achieve this, the human element was filmed on a green screen, allowing our team to create a 3D environment using Blender for key locations such as the airport, France, the UK, Italy, Hawaii, as well as the alleyway and the payment process. This approach ensured that the commercial effectively conveyed the desired atmosphere.

The Results

The NBK-Kuwait Airways TVC was released in November 2022 and achieved tremendous success. Both brands saw their identities reflected in an ideal and customized environment, thanks to the expertise of our team.