NBK – NEW BUSINESS CARDS CAMPAIGN

National Bank of Kuwait, in collaboration with Khaled Al Rayes, teamed up with Cre8mania to execute seamless VFX for their new business cards Campaign. The series of three ads focused on a character spin created by our artists and merged perfectly within the different environments.

VFX

Client

National Bank of Kuwait / Khaled Al Rayes

Deliverables

VFX, 3D Modeling, Editing & Transition Effects, Post-Production

Country

Kuwait

Year

2023

What We Did

The challenge was to create and seamlessly integrate a spinning effect for each character in the three ads campaign. The experts at Cre8mania utilized Blender and After Effects tools to model the tornado spin effects for the characters. Additionally, significant effort was dedicated to cleaning and color correcting the green screen footage. Furthermore, 3D pop-up elements like planes and phone messages were incorporated into the scenes to enhance the storytelling. Careful camera movement tracking was employed to ensure the 3D text blended harmoniously with the environment and aligned with the overall composition.

The Results

NBK new business cards campaign made its debut on April 12, 2023, with the three ads being rolled out in Kuwait during the same week. The VFX work executed by our team added a fun twist to the shoot, adhering to NBK's brand guidelines and infusing a fresh and engaging atmosphere that perfectly reflected the campaign's storyline.