What We Did

Our team of experts conducted an extensive benchmark study to grasp the essence of the traditional soap market and develop a unique branding approach for Beroea. We created a visual identity that embodies the soap's qualities by uplifting the logo, developing the brand's colors, and working on the laurel leaf emblem and typography. The photography style, iconography, stationery design, advertising materials and digital/social media aesthetics were determined to emphasize brand positioning. Furthermore, we designed one-of-a-kind packaging that highlighted the soap's natural ingredients and luxurious texture, with bold and colorful labels that would stand out on store shelves.