Lebanon - Mtayleb
Switzerland - Geneva
KSA - Riyadh
UAE - Dubai
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The UNFPA mobilized its efforts to develop the National Strategy for the elderly, in collaboration with the Ministry of Social Affairs, the Economic and Social Commission for Western Asia (ESCWA), and the Center for Studies for the Elderly (CSA) in Lebanon. To effectively introduce their efforts to the public, the UNFPA entrusted Cre8mania with the production of a 2D video campaign for the strategy.
UNFPA
Illustration, 2D Animation, Motion Graphics
Lebanon
2021
Cre8mania's artists took the lead in envisioning and creating the 2D visuals for the entire animation. We conceptualized a captivating 2-minute motion graphics campaign that effectively illustrated the UNFPA strategy for the elderly. The central concept focused on a guiding framework aimed at upholding health, social, and economic rights, while also striving to reduce social disparities and achieve justice and equal opportunities for all. Our team of experts also ensured the voice-over and sound design were perfected to enhance the overall impact of the campaign. By translating the necessary messages into simple yet engaging visuals, we successfully reached out to the public and left a lasting impression.