What We Did

The primary objective was to create a captivating and engaging communication experience for the public through the interactive windows. The installation incorporated motion detection, gamification, and entertaining animations at its core.
One concept, titled "Fly to Rome," featured a virtual character appearing on the screen, calling out to mallgoers. Visitors could approach the screen and interact by moving their hands, resulting in the sensation of flying on the big screen.
Another game, "Fly to Europe," transported players to various European scenery settings, such as Italy, France and Spain. 
Furthermore, the installation was leveraged to launch Citymall's website. Players could use hand movements to remove clutter on the screen, revealing the website's URL.