Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
Not to worry, this is where social media marketing comes in to save the day!
Below we have listed some creative guidance to get your marketing strategy off the ground by defining the product launch in a stepwise manner.
- Research Your Industry Spend time learning more about your industry before you start developing your ideas. What are you offering and who is your market? You must be fully knowledgeable of what your target audience will actually notice and respond to. Research the competition and campaigns that have worked and plan your campaign launching based on market trends which serves the purpose of communicating your product to the public.
- Plan A Campaign That Creates Interest After deciding what you want and how you will do it, kick off the campaign with the aim to create a need and desire for your viewers to participate. A daily call to action would raise participation and keep things interesting. For example, reveal a bit of the package for every 100 likes.
- Video Gives You More Eyeballs By 2017, video is estimated to account for 69% of all consumer internet traffic. Consumers are watching more videos on social media than before, so why not take advantage of it during a launch by creating teaser/promotional/corporate videos for your campaign and promote it on your Facebook page, most preferably by advertising it.
- Influencer And Brand Advocates Brand influencers and advocates have followers and fans who trust their recommendations and respond quickly to their endorsements. Make sure to select an influencer who is relevant to your product and audience and has the ability to deliver meaningful content that drives brand sentiment within their community.
- Reward Fans When the campaign ends, reward fans who participated with a special prize which can be the product itself. By giving away your product, you engage with your fans, who talk about it and create buzz. (More giveaways means more user generated posts.)
- Don’t Kill The Buzz After the campaign is over, analyze the results in a creative case study video (again video) which is a great way to keep the buzz around your campaign on for a while rather than sweeping it under the rug.