Lebanon - Mtayleb
Switzerland - Geneva
KSA - Riyadh
UAE - Dubai
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BEROEA
Beroea, a brand committed to crafting products centered around authentic roots and natural wellness, approached Cre8mania with an exciting challenge. They sought to develop a brand that would not only embody the cultural heritage of their soaps but also resonate with modern consumers. Beroea products, meticulously created by skilled artisans in Aleppo, aspire to become leaders in the health and skincare industry.
Production
Client
Beroea
Deliverables
3D Product Modeling, Photo-realistic Rendering, Product Animation, Post-Production & Compositing
Country
Lebanon / Europe
Year
2022
What We Did
Our team of experts conducted an extensive benchmark study to grasp the essence of the traditional soap market and develop a unique branding approach for Beroea. We created a visual identity that embodies the soap's qualities by uplifting the logo, developing the brand's colors, and working on the laurel leaf emblem and typography. The photography style, iconography, stationery design, advertising materials and digital/social media aesthetics were determined to emphasize brand positioning. Furthermore, we designed one-of-a-kind packaging that highlighted the soap's natural ingredients and luxurious texture, with bold and colorful labels that would stand out on store shelves.
The Results
The outcome was a differentiated brand identity that effectively reflected Beroea's excellent quality, authenticity, and passion. With this new branding, Beroea's products are expected to hit the shelves in Europe and the Middle East in 2023. Our team is eagerly anticipating the success of Beroea brand.
