77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.
45% of people have found something in a Google search that have made them decide NOT to do business with someone.
With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!
- Google Alerts
Set up a Google Alert to email you every time your brand was mentioned. It’s pretty good for getting a pulse on your brand. But if you’re a huge brand like Coke, be prepared to receive 5,000 emails an hour.
- Twitter Alerts
Be alert on the spot, as it happens, on your phone! Twitter is real-time, so very important for your brand.
- Pinterest Alerts
If you’re familiar with Pinterest, you already know that you’ll be notified once your content is pinned or shared.
- Facebook Alerts
Facebook will soon have alerts. For now you can check out HyperAlerts.
- Social Alerts Using Social Mention
You can find out alerts on multiple networks at once using Social Mention, for free!
- Social Alerts Using Topsy
Similar to Social Mention, is Topsy. It’s another search engine that finds mentions of your brand on multiple social sites simultaneously but gives different results most times. It won’t hurt to compare the results of both!
- Reverse Image Search
What is a reverse image search? Let’s say your work is being used by someone else without your permission or someone is using your personal photos. You’d be furious.
With TinEye, you can upload your images (or type in the image URL) and find every single instance of that image online!
- Monitoring from Your Desktop
Mention is yet another monitoring tool that emails you when your brand has been mentioned. It’s more specific and enables you specify what types of sites to search. Don’t worry about having a flooded inbox, you can choose to receive mails once a week!
- Monitoring from a Dashboard
Having the most likes, views and followers on Facebook, Twitter or Youtube doesn’t mean your brand is having the biggest impact. HowSociable calculates brand impact scores using a sample that gives you a view on the parts of the social web where over 60% of the activity takes place. Plus it evaluates your value against competitors!
