If you or your brand want to start broadcasting, here are new tips, just in!
- Give fans a heads up before you broadcast. This not only adds suspense, but can help viewers plan to make sure they won’t miss out.
- Before going live, check your Internet connection. This is highly important. If you are not hooked up to a WiFi connection, try a 4G connection. If your connection is poor, the ‘Go Live’ button will appeared grayed out.
- Write a clear and attention-grabbing description. Not only will your caption attract people to join, but it also provides context for what you’re doing, where you are, or which topics you’ll discuss.
- Ask viewers to subscribe. Remind those tuned in to help increase your number of subscribers by clicking the Follow button so they will know when you broadcast next.
- Engage with your viewers. Try to address each of your viewers’ questions or comments individually to make them feel part of a conversation.
- The longer the broadcast, the better. This is simply because it gives more of a chance for current users to share your content. The minimum recommendation by Facebook is a 10 minute broadcast, though you can be live up to 90 minutes per stream.
- Let your viewers know when you’re done. Try ending the video with a simple line, wave goodbye, or mention the next time you plan to go live again in the future. Try setting a consistent schedule of livestreaming the same time and day each week to build anticipation.
- Try to stream as frequently as possible. Keep your viewers engaged by varying your streams, and consider different types of videos you can do or topics to discuss.
