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Immersive Experiences

Introduction to Augmented Reality

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Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.

It might seem revolutionary but the first real world application was the heads up display in fighter jets; where symbols are projected onto a transparent glass screen which takes away the distraction of looking at gages and allow pilots to aim their weapons better.

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Social Media

3 Ways to Benefit from Periscope

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Where there’s an Internet connection, trust there’s a Periscope livestream going up.

With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.’

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Digital MarketingSocial Media

6 Steps to a Successful Social Media Product Launch

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Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.

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Social Media

10 Truths About Social Media Marketing

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No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

For that reason, we thought it’d be a good idea to review some basic principles of social media marketing:

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Social Media

9 Ways to Monitor Your Brand (Or Yourself)

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77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.

45% of people have found something in a Google search that have made them decide NOT to do business with someone.

With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!

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Social Media

Do you need a social media agency for your business?

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Today, everything is online. If you’re not online, you basically don’t exist. Having that said, one of the biggest demands of every business is having a social media presence. Hence, hiring a social media agency can just ensure that!

Social media strengthens brands and companies portraying them as up-to-date, dynamic entities. Having a social media presence not only helps a brand remain active on all social media platforms like Facebook, Twitter, LinkedIn, Instagram and now Snapchat, to name a few, but when done right by professionals, has many benefits.

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Digital MarketingWeb

Easy Tips to Increase Conversion Rates

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In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.

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