AI-powered interactive installations turn audience participation into changing visuals. A camera feed, a drawing or another input can become part of the content on screen. This guide explains how these experiences work, shows examples from Cre8mania’s GENER8 projects and outlines what to prepare before production.
Continue reading “AI-Powered Interactive Installations: How They Work and What to Plan”
CGI ads use computer-generated imagery to show products, environments and ideas that would be difficult to capture with a camera alone. They can be fully animated or combine 3D visuals with live-action footage. Here is how to assess the approach, understand its limits and prepare a useful production brief.
Continue reading “CGI Ads: Benefits, Limitations and Production Planning”
Just like a relationship, taking care of your brand requires a lot of work and effort! Yes, this is indeed an unusual association but it works perfectly! Here are 3 questions to ask about your brand to make sure it’s in check.
Continue reading “3 QUESTIONS TO KEEP YOUR BRAND IN CHECK”It’s about time we took our products off the shelves and our ideas off papers and brought them to life, don’t you think?
Continue reading “Holograms in Lebanon: A New Marketing Medium”New approaches and new marketing trends paved the way for better relations between the brand and the customers. Marketing technologies growing fast due to the strong presence of social media and the importance of the digital era. Everything today can be transformed into a form of digital communication that gives a customer the best brand experience. Marketing techniques are evolving by the days and till today we have witnessed a huge success in different approaches.
Social media exists today to facilitate communication, build relationships, and make connections. However, with the fast spread of social media networks and the huge reach it made, today it is primarily used to promote a business and build up a brand.
Nowadays, we are living in a fast pacing world, where a new technology is born with every sunrise, and it takes a blink of an eye away to be outdated.
We always want to keep you updated with the latest and most important technologies for your business. So stay tuned!
Continue reading “Why is it important for a business to have a ChatBot?”
In order to feed our passion for technology in the digital world; we have been working internally on an unparalleled VR experience by providing users with the opportunity to not only look around the virtual environment but physically walk around and interact with the environment using bespoke handheld controllers.
Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.
Continue reading “Employee Advocacy: Unlock Your Full Social Potential”
Ever since its conception, the virtual reality (VR) has been evolving more and more, technologically and therefore with the content produced;
In 2014, Oculus was brought by Facebook and Google cardboard has also been launched. Then you have every major (and not so major) manufacturer – mainly the smartphone industry – creating VR gear: Samsung Gear, HTC Vive, LG 360 VR.
Continue reading “What should we expect from the Virtual Reality (VR) in 2017”
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