In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.
Content marketing is the creation and sharing of published media in order to attract and retain customers.
Content was and will be always present in every form of advertising. It has been used to disseminate valuable information about a brand or business since the very first forms of communication. With the revolution of the Internet forced upon us, nowadays the consumer has the power to neglect traditional ways of marketing and advertising.
Inbound marketing is a very precise and specific marketing technique to target your audience, whereas outbound marketing is very broad and goes to the general population. In general, big companies invest a lot in outbound marketing to create an image of their brand that people will remember when they want to buy. Some examples of outbound marketing are: television and radio advertising, direct mail, magazines and newspapers ads, billboard and social media.
Continue reading “Inbound Marketing, for doing business online”
A study carried out in 2013 by GfK showed that nearly 31% of under 35-year-old would buy a new car directly via the internet (the percentage is probably more in 2015).
This study show us that the online communication is more and more assisting the consumer to research about a product and make the decision to buy.
The pyramid hologram is the evolved product of an old technique called “Pepper’s Ghost”. Although “Pepper’s Ghost” is not a hologram itself, the hologram herein reflects an image to create the illusion of a floating 3D object in space.
Setting this unit requires a specific software for the animation creation and a projection system that would allow the reflection of the three dimensional visuals inside the prism of glass.
3D Mapping is based on a projection method that uses objects as a surface instead of screens. When an animation is projected on this object, it turns it into a 3D model creating an interactive display.
The objects used as a surface can range from buildings, theater stages going to small random objects. With the use of a specified software, the object is reproduced spatially in the same environment of the real projection. Then, with the use of a projector, the animation created will be projected on the real object fitting its surface. Normally, the projection is backed up with audio sounds or music.
SEO or search engine optimization refers to the work you can do to make your website easier for people to find online.
When someone types in certain words or phrase into a search engine we call them keywords or key phrases and they get back a long list of result.
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