UNHCR – GLOBAL RAMADAN CAMPAIGN

The UNHCR selected Cre8mania’s campaign concept from among all the participants’ projects, leading to one of their most successful Ramadan campaigns. The “Every Gift Counts” campaign was designed with the objective of raising funds for refugee families during the Holy month.

Production

Client

UNHCR

Deliverables

Art Direction, Video Shooting, Production, Post-Production

Country

Lebanon / MENA

Year

2020

What We Did

Our creative team's idea was to center the campaign around emotional triggers, aiming to amplify its success and achieve the goals set by the UNHCR. To bring this vision to life, Cre8mania's skilled photographers and videographers captured the necessary footage in diverse locations. The cast was carefully selected to effectively convey the profound message intended. During the post-production phase, emphasis was placed on highlighting the conceptualized mood, resulting in a campaign that struck a serious yet attention-grabbing tone.

The Results

"Every Gift Counts" was launched during Ramadan 2020 in the MENA region and quickly grew into one of the most influential and popular campaigns. The UNHCR achieved remarkable success with the campaign, receiving a record-breaking donation amount of over 1 million USD within the first week. The campaign's visuals were strategically designed for long-term use and are planned to continue making an impact in the coming years.