ZAIN – “CATCH THE BUNDLE” & “THE RACE” GAMES

Cre8mania was selected to undertake the design and development of two exclusive games for Zain Iraq’s in-store interactive booth. The objective was to create a captivating experience for customers, immersing them in Zain’s world while showcasing their latest products.

In-Store Motion Sensor Game

Client

Zain Iraq

Deliverables

3D Environment, Motion Sensor Game, Database Development

Country

Iraq

Year

2022

What We Did

Our team started by designing concepts that aligned with Zain's brand identity, followed by the creation of storyboards and user flows for the games. The UI and game elements were then assembled, while simultaneously developing the environment setup and interactions, focusing on motion and physics. Once testing & debugging were completed, our experts collaborated with the client's team to deploy the entire application live. To enhance user engagement, we developed a player database that recorded scores, allowing for the announcement of a final winner. Leveraging the power of Unreal Engine v4.26 and Kinect v2, Cre8mania employed real-time skeletal detection and motion sensing, harnessing the capabilities of the industry-leading development engine for commercial games.

The Results

"Catch the Bundle" and "The Race" were successfully released and made available for play in Zain Iraq stores throughout 2022. These games proved to be captivating, grabbing visitors' interest and providing them with a fun and interactive experience. Through these games, visitors had the opportunity to explore and discover Zain's new products in an engaging and enjoyable way.