Where there’s an Internet connection, trust there’s a Periscope livestream going up.
With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.’
But brands aren’t the only ones leaping onto the platform. In fact, lots of people are actively engaging and sharing with the world their talents, views, and daily life.
So if you’re an entrepreneur, small business owner, or enjoy singing in the shower, leverage Periscope to get discovered and connect! By the way, nowhere on the platform can you click on a link or hashtag to learn more about a topic or visit a website and still, despite this, many small business owners and solopreneurs are profiting greatly by leveraging the platform.
Below are some tips on how you can benefit:
- Teach: If you’re an expert in a particular field, you can benefit from the crowd on Periscope and host daily or weekly series on that topic and have people anticipate your lessons. For all the makeup artists out there sharing ‘how to contour’ videos, hop on Periscope and show people how! You can even include a strong call to action such as, ‘Learn more by visiting my website,’ or ‘Visit my blog and purchase my xyz product!’
- Cross Promote: Periscope streams are only available for 24 hours, so you should cross promote your videos with Youtube, Twitter, Facebook… to expand their reach and increase your profits!
- Sell Your Product or Service. Briefly explain your product or service through 5-10 periscopes. Gradually build your audience by scoping consistently and always adding value. At the end of each scope be sure to mention your product or service and let your audience know where they can purchase, download, book etc your product or service.
Now you know what Periscope is about, get scoping!
