CITYMALL / SAIDA MALL – ACTIVATIONS

Cre8mania was selected to conceptualize and bring to life the first-ever interactive windows in the region. These innovative installations were designed for mall activation, captivating passersby and enticing them to engage with the interactive experience. Three attention-grabbing concepts were presented to the public, inviting them to stop at the digital windows and partake in the interactive games or activities.

Motion-Based Interactive Display

Client

Citymall / Saida Mall

Deliverables

Games, Motion Detection, Interactive Display, Concept Design, Development

Country

Lebanon

Year

2012

What We Did

The primary objective was to create a captivating and engaging communication experience for the public through the interactive windows. The installation incorporated motion detection, gamification, and entertaining animations at its core. One concept, titled "Fly to Rome," featured a virtual character appearing on the screen, calling out to mall-goers. Visitors could approach the screen and interact by moving their hands, resulting in the sensation of flying on the big screen. Another game, "Fly to Europe," transported players to various European scenery settings, such as Italy, France and Spain. Furthermore, the installation was leveraged to launch Citymall's website. Players could use hand movements to remove clutter on the screen, revealing the website's URL.

The Results

Citymall and Saida Mall's collaboration with Cre8mania proved to be a tremendous success. The introduction of pioneering interactive installations in the region allowed the public to directly engage with the brands, resulting in a memorable experience. The marketing campaign and activation surpassed expectations, generating significant buzz and capturing the attention of the target audience.