UNFPA – NATIONAL ELDERLY STRATEGY

The UNFPA mobilized its efforts to develop the National Strategy for the elderly, in collaboration with the Ministry of Social Affairs, the Economic and Social Commission for Western Asia (ESCWA), and the Center for Studies for the Elderly (CSA) in Lebanon. To effectively introduce their efforts to the public, the UNFPA entrusted Cre8mania with the production of a 2D video campaign for the strategy.

2D Animation

Client

UNFPA

Deliverables

Illustration, 2D Animation, Motion Graphics

Country

Lebanon

Year

2021

What We Did

Cre8mania's artists took the lead in envisioning and creating the 2D visuals for the entire animation. We conceptualized a captivating 2-minute motion graphics campaign that effectively illustrated the UNFPA strategy for the elderly. The central concept focused on a guiding framework aimed at upholding health, social, and economic rights, while also striving to reduce social disparities and achieve justice and equal opportunities for all. Our team of experts also ensured the voice-over and sound design were perfected to enhance the overall impact of the campaign. By translating the necessary messages into simple yet engaging visuals, we successfully reached out to the public and left a lasting impression.

The Results

The campaign was launched in the presence of prominent Lebanese and international personalities from diverse sectors, garnering significant success. Its effectiveness stemmed from its clarity, simplicity, and creativity, capturing the attention and resonating with the audience. The campaign visuals were further utilized to promote the message across various social media platforms, ensuring broader reach and engagement.