In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.
Similar, but not to be confused, with SEO, CRO increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions. SEO, on the other hand, is the process of getting a high ranking placement in a search engine’s results.
CRO shouldn’t be ignored and it compliments both your SEO efforts and ROI.
You’ve definitely clicked on a site before that was highly ranked on a search engine’s list or on another website only to land on a page that was complicated, cluttered and irrelevant to your needs. This is where CRO comes in! It’s the process of figuring out what users are looking for when they arrive at your site and giving that to them.
Below are two great tips to increasing your CRO:
- Landing Page Optimization: many users’ first impressions are based mainly on this page so make a landing page that C.O.N.V.E.R.T.S:
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proofs
- Users are impatient: remove or relocate unnecessarily complicated or time-consuming steps from your conversion funnel because the added friction can prevent a conversion from ever happening.
These recommendations can be summed up pretty simply: be clear about what action you want the visitor to take and make it as easy and exciting as possible for them to take it. Don’t forget to test your efforts! How? We’ll soon write about it, stay tuned!
